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Jerry Reinsdorf’s timing for new RSN isn’t great, but it shouldn’t stop him: expert

Charles Rex Arbogast/AP

The market for regional sports networks isn’t what it was 10 years ago, when the Dodgers were only a year into a 25-year, $8.35 billion deal with then-Time Warner Cable to launch SportsNet LA. It’s not even what it was five years ago, when the Cubs launched Marquee Sports Network.

But that won’t stop White Sox and Bulls chairman Jerry Reinsdorf from entering the fray with his own RSN, and according to noted sports business consultant Marc Ganis, it shouldn’t.

“It may be the best option available,” Ganis, the co-founder and CEO of Chicago-based Sportscorp Ltd.